Use of internet is flourishing each day as laptop and mobile users are increasing exponentially. This has led to increase digital marketing industry business.
Google has plunged into digital marketing since long time and also earns lot of revenue from Adsense. With the help of ads banners, the revenue is generated by either CPC (Cost Per Click) or CPM (Cost Per Impression).
More than 70% of mobile devices operate on Android having Chrome as default browser that very well supports ads banner. However this support is so extensive that there is no facility to restrict such ads. Few Chrome extensions are available that can be used as ad-blocker up to some extent.
Some websites are loaded with unpleasant ads that makes browsing experience uncomfortable. To overcome this concern Google has decided to upgrade Chrome to restrict ads while surfing. This decision of Google has created storm in digital marketing industry as their business is on the verge of getting ruined, however Chrome users have greeted this decision with open hands.
The upgrade of ads free version of Chrome is planned for roll-out on February 15, 2018. This version will block all low quality ads but will allow "Better quality ads" that pass Adsense quality checks.
Google has plunged into digital marketing since long time and also earns lot of revenue from Adsense. With the help of ads banners, the revenue is generated by either CPC (Cost Per Click) or CPM (Cost Per Impression).
More than 70% of mobile devices operate on Android having Chrome as default browser that very well supports ads banner. However this support is so extensive that there is no facility to restrict such ads. Few Chrome extensions are available that can be used as ad-blocker up to some extent.
Some websites are loaded with unpleasant ads that makes browsing experience uncomfortable. To overcome this concern Google has decided to upgrade Chrome to restrict ads while surfing. This decision of Google has created storm in digital marketing industry as their business is on the verge of getting ruined, however Chrome users have greeted this decision with open hands.
The upgrade of ads free version of Chrome is planned for roll-out on February 15, 2018. This version will block all low quality ads but will allow "Better quality ads" that pass Adsense quality checks.
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